P2

                                                                         P2

I have been tasked with making audio visual promo. I will be working with Lewis Patterson and Ellie Hempsall. We will be working as a group and make an advertisement for a mixed martial arts gym. 

Target audience

The customer profiling sheets below have been given to my group by local business S:Media.  They represent who will be targeted by our advert and the person who will want and people who will improve themselves. We chose the gender as male as we feel that the main people that will want to come to this gym and use the facilities. Male are often more violent and prefer fighting such as the UFC and boxing. In those sports the main audience will be and is men this means we can also use clips of other fighters or reference them in the audio visual promo. If there is an increase of women wanting to come then we can alter the advert to suit to their preferences. 

On the profiling sheet we have gone into heavy detail to find the right customer for the gym. This is important in the process of creating an advert as it ensures we don't waste time money and resources creating an advert that doesn't fully suit the target audience. The age range of this advertisement will be 16-24 as they are the people who want to improve there selves and get fit. This advertisement will also be shown in winter mostly as people want  to improve themselves for summer and to be comfortable in summer type clothing. In summer most people will be enjoying summer and going out more instead of winter.

Mind map

I have considered....

Mood board

Below is the mood board with images that we want to recreate in this advert and we want to embody the style of the gym closely to what it feels like in person. The idea we have generated promotes making a change in the gym and focuses on more of the violence as its not just your generic gym. Instead of  purely focusing on weight training. The mood board colours are mainly red and black as when you see these colours in fighting and violence. 

Running time

 The running time of this advertisement will be short and simple and offer a clear benefit to the viewer watching. The reason why we have decided to have it between 30s-1m is because there is only a limited range of equipment we can show to have an advertisement that doesn't feel dragged out. Viewers also have short attention spans leading to people not wanting to watch long videos. The more running time the advert has the more it will also cost.

Synopsis

A brief synopsis for this promo goes as follows: shot of doors opening with the gym logo fading in and rock music starts playing. Then show the gym and some sparring with pads and on the mat. Will then show people having a chat and being friendly showing that it is not only a competitive environment but also an environment where you are welcomed. 

Rough sketches