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 When producing an audio-visual promo, there are several legal, ethical and moral issues that need to be considered. Some of these issues are:

Legal issues:

- Misrepresentation and false advertising laws

- Copyright laws

- Royalties and licensing agreements

- British Board of Film Classification guidelines for TV broadcasting

- Advertising Standards Authority guidelines

Ethical issues:

- Use of deceptive tactics or manipulative messages

- Use of stereotypes or insensitive content that can offend certain groups

- Adherence to ethical principles such as transparency, honesty, and fairness

- Respect for privacy and personal rights of individuals

Moral issues:

- The impact of the message on the broader society

- The content of the message with moral values

- The potential harm that the message may cause to individuals or groups

- The responsibility of the creator to act ethically and to avoid wrongdoing

As for risks associated with creating an audio-visual promo, these may include reputational harm, legal liability, and financial constraints.     

ASA- They control advertisements seen on television websites and social media platforms. They ensure that all ads seen are honest and truthful as well as ensuring they are safe for children and viewers in general. The ASA motto Legal decent honest and truthful and these are the 4 things they look for