Here is our finished promo for Charles Martin Martial Arts:
Online Edit
In this edit for the finished project we chose to keep it simple and short. The reason for this is that it retains the attention of the viewers and makes them interested until the end of the advert whereas longer advertisements may get boring after a few seconds. Platforms such as TikTok and instagram have changed the way advertisements should be made. We thought that a less serious and fast paced advertisment will suit the target audience and will also ensure viewers watch most of the video without getting bored. The sound used is royalty free and action packed to match with the video. The video transitions on each beat of the music to give a nice satisfying watch to the target audience.
This screenshot shows how we adjusted the screen to the center as the screen was not centered for the edit. This is essential as it ensures all the video is viewable and pleasing to the eye. This is crucial for the editing process and essential to move on.
This shows the transition made between clips and it is a cross zoom to make the clips blend in to each other and make the final edit flow much more freely and look better.
In this screenshot we linked the music with the audio then removed the original audio on the clips. Editing the audio is important as it makes the clips able to transform with the music/audio.
In conclusion we finished the edit cutting and adjusting most things in premier just to finish polish it off. Then we exported the video in 2040p and with a frame ate of 120 fps.
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