Unit 15

Analyse the different approaches used in the promo Creed is a product they are selling. The structure of the advert/trailer starts off with a black screen and fades in to the main character holding belts. Dramatic music plays over it and makes the clip seem important and grabs attention straight away. The whole beginning of the trailer shows creeds fame and achievements over his career. They use short clips highlighting his medals, achievements and even his face on a magazine.  The first 20 seconds of the trailer was just the start of his life and what has happened to come to this new film. After 20 seconds the trailer then shows the company it’s made by and this symbolizes the start of the new story/the new film. Then fades into the distribution owner of the film (MGM) to symbolize the beginning of the film After this animation the true trailer starts of the new film and gets the viewers ready for the trailer. The trailer starts with someone sitting on his car and creed is angry a...

3 Lions In the promo for 3 lions it based on England playing in the European championships in 1996. The video is known for the line its coming home. This is famous as football  was originally made in England so fans around the country want England to win an international tournament for football to come home. The setting of the video is based in typical 90s fashion and his style is based off oasis and blur and similar indie artists at the time. The video is very typical English and appeals to the mainstream audience. In the first clip they are watching England play on the old fashioned television and they zoom out from the football clip to them in the living room watching the game. They are doing common people things like going to a pub and making a tea. The video is used for football fans to sing or play when the national team comes to play. This therefore opens opportunities to make new versions when needed to. There isn't many special effects in this music video as it is quite da...